We dove deep into our bag of tricks for this one!
Creating the logo design for Barbell Barbers was a fun process. With full creative freedom, other then a few requirements Adam had for the face of his new venture. His logo needed to have a traditional feel while incorporating a hint of strongman. It also needed to be Single Colour for maximum efficiency when printing merchandise and uniforms making it a very cost effective process.
After getting the logo design and t-shirt design squared away, marketing materials and a internal wall wrap were next on the list. The aged feel we settled on for the logo made perfect sense in theming the shop. We combined a worn brick texture with decaying render for the internal wall. Adding a over sized Barbell Barbers logo styled to look like an old painted sign finished the room perfectly.
With the shop now looking great, We started on flyers, A-frame signage, Price-lists and Social media content to get customers through the door.